3 Ways to Promote Yourself as an Indie Artist
In my nearly 10 years of working with Independent Artists, I’ve noticed many mistakes they make. One of the biggest is not promoting themselves properly. Let’s be honest, it’s a struggle to promote yourself. It's very uncomfortable because you’re pushing YOURSELF and what YOU’RE doing; YOUR own endeavors. It feels foreign. You ask yourself, am I being prideful for doing this? It JUST FEELS WEIRD. However, if you are an artist, then you’re a brand and you need to promote that brand!!
How is anyone going to know who you are, what you do, or what your selling? You cannot depend on other people to promote you if you don’t even care enough about yourself to promote YOU! I need you to understand that it’s important to have the courage to actually do it and be consistent with it. You can’t just promote yourself one day, then wait 3 weeks to promote yourself again. Before you begin promoting yourself, you need to establish your brand, who you are, and what your message is. What makes you different from everyone else? Your story is unique from anyone else’s, so tell it. The main question you should always ask yourself is Why am I doing this and why should anyone else care? Make us care. Tell us your story so we can relate to you in some way. You MUST be engaging!!! If you aren’t engaging your audience in a relatable away, you will lose the audience you do have. Your brand should be streamlined. Polished and clean. If it isn’t clear, people will be confused.
With all of that being said, here are 3 major ways you can promote yourself. Very simple, very basic.
You NEED a lead magnet- You could use free music or free valuable info as a lead magnet. Let’s say you have a website and you’re trying to gain a following. Promote your music through social media, let the people know you have a new single you just dropped, but to access the single and download it, they must go to your website and give an email in order to do so. Those emails are like currency. It’s money in your pocket. Your gaining followers this way. If they really want to hear the song, they will do it! Once you have these emails, you can use them to promote more of what you’re doing later on down the line. The key is to give, give, give. In order for people to buy into what you’re doing, you must give a whole lot first. Then hit them with the sell.
Newsletters- Once you’ve collected the emails, You need to send out a monthly, bi-weekly, or weekly newsletter to your subscribers. Type up a quick email updating them on what’s next. Say you have a project dropping a month or 2 in advance. This will lead them to expect something from you. This is you promoting yourself. You are directly promoting to people who willingly follow you and want to hear from you. You have them on lock! Utilize what you have! These emails are so key!!!
Use your social media platforms to promote yourself- This is standard stuff right? Right! This ain’t nothin' new!!! As an artist, personal brand, or lifestyle blogger, posting dope and authentic pics of yourself in your element is a MUST! Whatever it is that you do, you NEED to have professional photos!! Crisp, clean, and clear. They need to look relevant and not from 1989. If you have an unprofessional photographer or you’re doing your own pictures, sometimes the feel of the picture can look dated. To avoid that, there are plenty of FREE apps you could use to make your pictures pop if you absolutely need to do your own pictures, but I’d advise against it IF you aren’t tech savvy. You need to be using IG, Twitter, FB and especially Instastories or Snapchat. Video is KING! Get a simple fan page on FB done ASAP. You don’t want a personal page only, because your friends may not be your audience. They love YOU, but they may not necessarily love your art. Having a fan page will keep you from spamming your friends. Don't wait on this!!! If you haven't done it yet, do it right now!!!
Follow these steps and I promise you will begin building your following. No excuses. Let me know if you’ve tried any of these helpful tips and if so, how did it affect your brand?